Josie is CEO at Woolcool, a 2nd Generation, family business founded in 2009. Designed and Manufactured in the UK, shipping across the globe, Woolcool are leading innovators in this sector. Producing thermal passive packaging solutions using natural materials, namely wool, Woolcool provides a high-performing, sustainable alternative to Polystyrene across all temperature challenges. Woolcool have twice been awarded the Queens Award, the first in Innovation in 2018 and the second more recently for Sustainable Development in 2022. Woolcool also achieved B Corp certification in 2020, promoting business as a force for good, an ethos the company is passionate about, ensuring that both people and planet are taking into account when making business decisions. Josie is a leading advocate for sustainability, creativity and innovation in businesses. In 2021 she was awarded an MBE in The Queen's Birthday Honours List for services to Manufacturing and the Environment, and became a Deputy Lieutenant of Staffordshire in 2023. Josie is involved in a number of local, national and international engagement groups including being part of the ICC MSME Champion Group, sitting on the WTO Business Advisory Group and as a DBT Export Champion. She also sits as a trustee for a number of charities in the area, including Stoke City Community Trust. Knot Events CiC and AEDdonate.