Flora Growth is Launching a Blockchain Powered Distribution Network

As one of the world’s leading producers of medicinal cannabis, Flora Growth understands all too well the importance of a modern and secure digital supply chain.

The all-outdoor cultivator and manufacturer has recently signed agreements with TruTrace Technologies, Inc. and Applied DNA Sciences, Inc. Through its partnership with these two innovative tech brands, Flora Growth is looking to leverage the power of blockchain to make its supply chain more effective and secure than ever before.

Flora Growth will use TruTrace’s proprietary blockchain SaaS product to trace and track inventory and quality testing. This will also include the molecular tagging data provided by Applied DNA Sciences and will help prevent the introduction of counterfeit or illicit products into the supply chain.

“In today’s market, supply chain provenance is becoming an increasingly important component,” said Jason Warnock, Flora Growth’s Chief Revenue Officer. “This is particularly true for the cannabis industry, where concerns over the sale and distribution of products from the illicit market persist for businesses. The added assurance, efficiency, and transparency brought by these technologies will optimize our value proposition to customers, differentiate us from peers, and increase our sales opportunities.”